Interactive learning application

GenAI Content Development Lab

Explore how GenAI can help with brainstorming, outlines, research support and content improvement while you remain responsible for checking facts, protecting originality and making the final decisions.

Start

74%used GenAI for brainstorming

62%used it to generate outlines

55%used it for research assistance

61%recognised a risk of over-reliance

Module 1

Content Development Workflow

Make a decision at each stage of a media task. The best choices use AI as support without giving up fact-checking, originality or final control.

Module 2

Check AI Content

Choose the strongest editorial response before AI-generated material is used in a media product.

What should you do?

Choose an answer, then check it.

Module 3

Creativity and Efficiency Choices

Choose how you would use GenAI in common content-development situations. Each decision changes your balance between speed, creativity and independent thinking.

What would you do?

Choose an answer to see how it affects the balance.

Module 4

Your AI Use Profile

This summary is based on your choices in the application. It is learning feedback, not a psychological or academic assessment.

Your results

What the study supports

Use these results carefully

Students commonly reported using GenAI for brainstorming, outlines and research assistance.
Students reported stronger confidence in speed and efficiency than in factual accuracy.
More frequent reliance was associated with more favourable self-reported outcomes.
The study did not prove that GenAI caused better creativity, quality or performance.